# Platform adaptation notes — Rotanı Seç #001 / V2

Instagram 1080×1350 stays the master. Cross-platform versions preserve the
content and identity rather than re-writing the campaign.

## Facebook

Post the six master PNGs as a carousel album. Do not crop or re-typeset them.
Put the photography attributions in the post body or a linked page, because the
licences require attribution and Facebook strips captions.

## X

Post in two parts of three slides if attachment limits force a split:

- post 1: slides 01–03
- reply: slides 04–06

Keep the comment CTA in the reply that carries slide 06. Do not turn the closing
slide into a separate rewritten CTA.

## LinkedIn

Package the six PNGs as a 4:5 document post. Keep the slide order. The LinkedIn
caption can be more informational than the Instagram caption, but the on-slide
copy must not change, and the consultation line stays secondary.

## General rules

- Use only the delivered PNGs or the exact canonical SVGs for the signature.
  Never retype the wordmark in a platform-native text field.
- Add a text transcript from `exact-copy.json` where the platform supports
  alt text, so the campaign stays screen-reader accessible.
- The two illustrative housing interiors must keep their "example" framing on
  every platform; do not present them as documentary photographs.